As Design Manager, I led the design and art direction of all printed marketing materials, including collateral, whitepapers, ads, event graphics, and interactive experiences. This process included building and maintaining relationships with multiple print vendors to ensure quality and consistency for all products.
To celebrate the launch of the new ST Math brand, we created new swag for our team members. We also worked closely with our local print shop to create a new folder with a diagonal fold and semi-circle closure for both MIND and ST Math. The folders above were a custom design we prototyped in-house and then worked closely with our vendor to create a template. These were the perfect, eye-catching leave-behind for our sales team to fill with additional information for leads.
Custom folders (top) and new employee swag (bottom).
In addition to marketing materials, our team was also responsible for the design of all products in the JiJi Store. This store features a mix of promotional and classroom items for teachers or parents.
Visit: JiJi Store
New JiJi Mascot Design
The 1st generation of JiJi mascots were an outdated design, expensive to ship to events and schools, and made it difficult for a performer to see and move. Our goal was to create a new design that matched our new and improved JiJi brand while also addressing these pain points.
Our team worked very closely with our vendor to solve these problems. It took a lot of planning and iterations to get the character dimensions right. We chose materials that were lightweight, breathable, and more durable. We chose to add a fan ventilation system into the mascot, hidden at the crown of the head to be invisible to children. And lastly we chose a structure that condenses down to half the size of previous mascots for shipping, saving the company a lot of money when sending the mascots across the country to events and schools.
In order to show off our updated branding and the newest version of ST Math, we overhauled our booth designs for both regional and national events. We chose a lit-from-within wall design to help us stand out at crowded events. We incorporated a TV mount and two podiums that could be used for product demos. In addition, our team created informational video loops, interactive product demos, interactive sales tools, and all print collateral and swag.
Our booth and new JiJi mascot in action at one of the many National and Regional conferences we attended annually.